When
reading an blog post on in online article, they talked about how music will
influence the costumer. This psychological aspect to dining is often overlooked
by most costumers but influences how much they spend and how long they stay
there.
In
the article, they talked about how in the matter of tasting food, people tend
to like the food better with music playing in either the background or right
near them. this shows how people who are in an airplane with a bunch of white
noise tend to think the food is bland (How Music…).
In
the aspect of how much more people spend on their food is also determinded by
the type of music. In the chart it shows how within different types of music
people will spend on average about a difference of around $2.
No music, average spend
was $17.12
Easy Listening = $19.67
Classical = $20.20
Pop = $21.01
Jazz = $21.82
(How Music….).
In the other aspects of
music, depending on slower or fast paced music, people will spend more time in
a certain restaurant. The slower and more easy listening of the music, the more
time they will spend at a certain restaurant. This is often over looked by many
people. If you listen to the music at starbucks and other restaurants they will
play slower more easy listening music to make you feel more relaxed and almost
at home so you will spend more time, unlike fast-food restaurants and
nightclubs, that often play fast paced music and Pop music so people will tend
to eat and just leave.
In all these aspects the
affect of music will determine many factors in costumers. If a couple dollars
doesn’t sound like a difference right now, just account for how many people and
how many times they are spending $2 more and add it up at the end of they year
and you got yourself a pretty hefty profit.
Works
Cited:
"How Music and Noise Affect Restaurant Sales and
Customer Experience." How Music
and Noise Affects Restaurant Sales and Customer Experience. N.p., n.d.
Web. 17 Oct. 2012.
<http://www.mcngmarketing.com/how-music-and-noise-affects-restaurant-sales-and-customer-experience/>.

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