Wednesday, October 17, 2012

Open blog post



When reading an blog post on in online article, they talked about how music will influence the costumer. This psychological aspect to dining is often overlooked by most costumers but influences how much they spend and how long they stay there.
In the article, they talked about how in the matter of tasting food, people tend to like the food better with music playing in either the background or right near them. this shows how people who are in an airplane with a bunch of white noise tend to think the food is bland (How Music…).
In the aspect of how much more people spend on their food is also determinded by the type of music. In the chart it shows how within different types of music people will spend on average about a difference of around $2.

No music, average spend was $17.12

Easy Listening = $19.67

Classical = $20.20

Pop = $21.01

Jazz = $21.82
(How Music….).
           
In the other aspects of music, depending on slower or fast paced music, people will spend more time in a certain restaurant. The slower and more easy listening of the music, the more time they will spend at a certain restaurant. This is often over looked by many people. If you listen to the music at starbucks and other restaurants they will play slower more easy listening music to make you feel more relaxed and almost at home so you will spend more time, unlike fast-food restaurants and nightclubs, that often play fast paced music and Pop music so people will tend to eat and just leave.
In all these aspects the affect of music will determine many factors in costumers. If a couple dollars doesn’t sound like a difference right now, just account for how many people and how many times they are spending $2 more and add it up at the end of they year and you got yourself a pretty hefty profit.

Works Cited:

"How Music and Noise Affect Restaurant Sales and Customer Experience." How Music and Noise Affects Restaurant Sales and Customer Experience. N.p., n.d. Web. 17 Oct. 2012. <http://www.mcngmarketing.com/how-music-and-noise-affects-restaurant-sales-and-customer-experience/>.

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